People & Values

The Flow On Effect puts a spotlight on women’s health

Sport NZ is leveraging the FIFA Women’s World Cup 2023 to kickstart a conversation around women’s health and help change the flow of communication on all things menstruation, with its kaupapa, the Flow On Effect.

The initiative is seeking to increase education and awareness about female health and menstruation in physical activity, while working to address period poverty. It will focus on reducing barriers and stigma around menstruation, providing information for adults supporting young people to be physically active, and empowering rangatahi to make informed decisions about their health and wellbeing while staying active.

Here are some great resources available as part of the Flow On Effect:


The Flow OnEffect Series

Watch the amazing video series filmed at the Hine O Te Kura Youth Symposium, where sportswomen shared their experiences in regard to menstruation, and what they wish their younger selves knew.


View it here


Balanced Female Health

This is a new resource for adults supporting young people in community sport. Developed by health professionals working in the sport sector, this resource covers changes throughout female puberty, the menstrual cycle, and factors that impact the physical health and mental wellbeing of all young people. 


Read more here


Go with the Flow resources

A collection of menstruation and rainbow-inclusive practices for the outdoors, these resources are designed to support young people with periods to be active – with confidence.


Everyone should be able to enjoy the great outdoors but the lack of information about how people can manage their periods in the outdoors is a big part of the problem – so this resource has been created to help people to understand the different ways people experience periods, and the difficulties people face when having them in the outdoors, so we can build a more positive and supportive environment for everyone.

View it here

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