The City Nation Place Awards celebrates the strategic thinking that goes behind managing the reputation of destinations around the world. One of the campaigns shortlisted is:
Place Brand of the Year for Levelling the Playing Field: The Legacy of the Women’s World Cup
About the campaign
Levelling the Playing Field: The Legacy of the Women’s World Cup
In July 2023, Aotearoa New Zealand would co-host the FIFA Women’s World Cup Australia & New Zealand 2023™. All eyes would be on the nation. The estimated global audience was two billion people.
For the first time, New Zealand Story was tasked with leveraging a major event for the purpose of protecting, enhancing, and promoting its brand to the world.
EyesOnNZ was launched as a digital brand to help attract and engage domestic and international audiences, connecting to the excitement and wider story around the FIFA Women’s World Cup™.
Fuelling EyesOnNZ were two inter-connected content pillars, Wāhine Firsts and EQUALIZE. These both worked to activate New Zealand’s values, digitally and in real time.
The campaign celebrated female trailblazers across sport, business and society to engage current and future generations, all while living our values as a progressive nation.
The winners for the City Nation Place Awards will be announced on 9 November 2023.
For more information visit: 2023 Finalists | City Nation Place
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